Case Study: Chaffe & Chaffe achieves page 1 rankings across four practice areas with SAVO's multi-site SEO strategy

Chaffe & Chaffe reaches page 1 in 30 days with SAVO

Chaffe & Chaffe, a criminal defense law firm, faced the challenge of competing in four distinct practice areas with a single generalist website. This approach diluted their topical authority in Google, causing them to lose visibility and leads to more specialized competitor firms. The firm was referred to vendor SAVO for a solution to compete as a specialist in each of their service areas.

SAVO implemented a multi-site SEO strategy, designing and building four separate, practice-dedicated websites for family law, criminal defense, DUI, and traffic violations. Each site had a targeted keyword strategy and its own Google Business Profile. This allowed SAVO’s solution to establish specialized authority. All four sites reached page 1 of Google within 30 days, generating a significantly higher volume of qualified leads and providing a strong, immediate return on investment for the firm.