Case Study: TELUS achieves a strong unified view of its 13 million customers with SAS Data Management

TELUS achieves a strong, unified view of its 13 million customers

TELUS, a leading Canadian telecommunications company, needed a comprehensive and accurate view of its 13 million customers across multiple product lines to deliver more targeted, integrated offers and improve the customer experience. To support this, TELUS used SAS Data Management to unify customer information, strengthen data quality, and give business users direct access to a single, reliable source of customer data.

With SAS, TELUS centralized data access, integration, quality, and governance in one web-based hub, while also putting rules in place to flag inaccuracies and monitor potential systems issues. The result was a stronger unified customer view, faster issue detection, improved operational efficiency, and greater confidence in offering the right products and services; TELUS also reported time and cost savings and expanded the solution to other business units.

Telus

Tanja Glisin

Senior Enterprise Architect