Case Study: Royal Bank of Scotland achieves better customer service and trust with SAS advanced analytics

Royal Bank of Scotland - Customer Case Study

Royal Bank of Scotland aimed to become the UK’s No. 1 bank for customer service, trust and advocacy by 2020, but needed faster, more interactive ways to explore and act on complex data to guide better business decisions across the organization.

RBS implemented SAS Visual Analytics, Enterprise Miner, Text Miner and Contextual Analysis to unify advanced analytics across its data estate. The solution drove transformational change—improving processes and employee engagement and delivering actionable insights that enhanced customer service and supported RBS’s ambition to earn customers’ trust.

Royal Bank of Scotland

Christian Nelissen

Senior Vice President