Case Study: Vodafone achieves faster, more robust marketing campaign reporting with SAP and Adverity

Vodafone & Adverity Transforming campaign data reporting and reducing wasted time

Vodafone, the British telecommunications company, needed a better way to connect online prospect activity with offline lead, sales, and activation data spread across multiple CRM systems and call centers. The manual reporting process was slow and difficult to use for fast decision-making, so Vodafone turned to SAP and the Adverity Marketing Data Analytics Platform to unify its campaign data.

SAP and Adverity integrated Vodafone’s data across CRM systems and data stores, creating a secure, always-up-to-date single source of truth for marketing reporting. As a result, Vodafone reduced campaign analysis time by one week per month, cut wasted time by 75%, and saved 12 hours a day for 20+ users, while also improving data robustness and lowering costs versus other market options.

Vodafone

Emiliano Bozzi

Digital Marketing & Performance Data Analyst