Case Study: TUI Poland improves customer experience and online sales with SAP Hybris Commerce

Reaching New Heights in Traveler Satisfaction with the SAP Hybris Commerce Solution

TUI Poland, a travel and transportation company, faced the challenge of adapting to changing customer preferences where printed catalogs were no longer the primary source of travel inspiration. They needed a new way to engage customers throughout their journey and improve their online experience. To address this, they turned to vendor SAP and implemented the SAP® Hybris® Commerce solution.

With the help of SAP and implementation partner OmniSquare, TUI Poland deployed the SAP Hybris Commerce solution in just seven months. The implementation improved search performance and accuracy through real-time integration and established a single content source for all channels. This allowed SAP to help TUI improve the customer experience, increase online sales, and reduce operational costs.

TUI Group

Adrian Mazurek

E-Commerce Manager