Case Study: Sephora achieves faster hiring and a unified mobile HR experience with SAP SuccessFactors

Sephora Giving HR a Digital Makeover to Deliver an Attractive Employee Experience

Sephora, the LVMH-owned beauty retailer with 40,000 employees and 2,600 stores, needed to modernize fragmented, paper-based HR so store managers could spend less time on administrative tasks and more on customers. To create a unified, mobile-first employee experience and give leaders real-time workforce insights, Sephora partnered with SAP SuccessFactors, using the SAP SuccessFactors Human Experience Management Suite and the SAP SuccessFactors Mobile app to replace disparate on‑premise systems and streamline recruiting, onboarding, and performance processes.

SAP SuccessFactors delivered MySephoraCareer, a centralized, localized HR platform with a dedicated customer engagement executive to drive adoption. The solution digitized hiring and onboarding, enabled mobile access to HR services, automated job postings, and introduced continuous performance management—cutting hire time from two hours to 20 minutes, saving store managers about 1.5 hours of paperwork per recruit, producing roughly 600 candidates per requisition (versus 10–20 previously) and achieving ~70% global adoption of the performance tool, while giving leaders real-time KPIs and eliminating extensive manual reporting.

Sephora

Maria Farrow

Global CHRO