Case Study: Dell achieves faster self-service BI and 50% lower BI costs with SAP HANA

Empowering Sales Teams with Self-Service BI powered by SAP HANA

Dell, a global leader in computer technology, needed faster, standardized sales reporting to respond to market demands and reduce reliance on IT. Its legacy BI system couldn’t deliver real-time analytics for forecasting, territory planning, and other sales activities, so Dell set out to consolidate data and streamline insights across the organization.

Using the SAP HANA platform to centralize data and enable self-service BI, Dell automated reporting and shortened analysis cycles. The initiative cut BI costs by about 50%, reduced the need to touch source systems by 80%, sped report creation by 60%, eliminated half of nonstandard KPIs, achieved 20:1 historical data compression, and increased report automation by 40%, letting sales teams focus more on customers and better predict closes.

Dell

Bart Crider

IT Director