Case Study: Allbirds achieves real-time financial visibility and streamlined spend management with SAP Concur

Allbirds A Company Like No Other Turns to Digital Innovation to Fulfill Its Goals

Allbirds is a sustainable footwear and apparel brand that scaled rapidly after its 2016 launch, creating strain on disjointed accounting and supply‑chain systems. The company needed a single, forward‑looking digital platform to manage global finance, omnichannel inventory, multi‑entity operations and to support its sustainability goals, including measuring carbon footprint in real time.

Working with partner Blue Marble, Allbirds implemented SAP S/4HANA (first in 2017, upgraded in 2020) and a cloud-first roadmap that includes retail merchandise management, Concur and prioritized BAPI initiatives like purchase‑to‑pay and order‑to‑cash. The platform (about 90% cloud) delivered real‑time inventory and financials, true omni‑channel capabilities, faster forecasting and reporting, and a scalable foundation for expansion and carbon‑tracking tools—helping Allbirds grow responsibly and efficiently.

Allbirds

Arun Krishnan

Head of ERP & Business Applications