Case Study: Penti (Turkey’s leading women’s wear brand) achieves real-time omnichannel commerce and a 30% increase in average basket value with SAP Commerce Cloud

Penti Delivering Fulfilling Customer Experiences with a Unified Commerce Strategy

Penti, Turkey’s best‑known women’s wear brand with hundreds of stores and a growing international footprint, faced scalability limits, fragmented data sources, and only daily inventory updates as it pursued rapid expansion. To build a unified commerce foundation and improve omnichannel customer experiences, Penti moved core systems to the cloud and adopted SAP Commerce Cloud alongside SAP S/4HANA for fashion and the SAP Customer Activity Repository.

Using SAP Commerce Cloud as part of an integrated SAP solution (with SAP S/4HANA on Azure and SAP Customer Activity Repository), Penti established a single source of truth and real‑time store inventory visibility to power smarter promotions, faster replenishment, and omnichannel order management. The rollout helped Penti scale during the COVID‑19 surge—online sales grew from 6% to 25% of business—and delivered a 30% increase in average basket value while improving forecast accuracy and delivery performance.

Penti

Alper Harput

Chief Technology Officer