Case Study: Molton Brown achieves a seamless luxury omnichannel experience with SAP Commerce Cloud

Molton Brown - Customer Case Study

Molton Brown, the London-based luxury cosmetics brand owned by Kao Corporation, wanted to deliver a distinctive, consistent customer experience across store and online channels. Its legacy e-commerce system could not reliably handle traffic peaks, share data with ERP and supply chain systems, or provide the modern functionality and luxury feel customers expected, so the company turned to SAP Commerce Cloud.

SAP Commerce Cloud, integrated with SAP Emarsys Customer Engagement, gave Molton Brown stronger personalization, faster and more reliable site performance, improved checkout and delivery experiences, and better omnichannel connectivity. The results included 99.99% site uptime, a 30% increase in conversion rate over three years, significant IT cost savings, and 430,000 units sold across all channels during Black Friday 2022.

Molton Brown

Naresh Krishnamurthy

Senior Manager for Business Transformation