Case Study: Mitsubishi Fuso enhances customer experience with SAP Commerce Cloud

Mitsubishi Fuso Engaging customers in innovative mobility solutions using e-commerce

Mitsubishi Fuso Truck and Bus Corporation, a major Japanese commercial vehicle manufacturer, sought to enhance its customer experience and provide a modern, efficient way for clients to order parts online. The challenge was to create a cohesive omnichannel e-commerce service that would reassure customers on part authenticity, integrate with existing systems, and scale for the future, all while maintaining their heritage of strong personal relationships. They turned to the SAP Commerce Cloud solution from SAP to address this need.

By implementing SAP Commerce Cloud, Mitsubishi Fuso established a flexible and reliable e-commerce website that integrated seamlessly with its product catalog and SAP ERP. The solution from SAP provided customers with 24/7 access to over 65,000 genuine parts, simplified the sign-up process for new users, and strengthened customer relationships through a convenient and trustworthy digital channel. The successful implementation, supported by SAP's Customer Success organization, provided a future-ready foundation for the company's digital customer solutions for the next decade.

Mitsubishi Fuso

Alexander James

Customer Services Product Management