Case Study: MAPAL (precision tools leader) achieves faster, standardized global sales with SAP Commerce Cloud

MAPAL Futureproofing Global Sales With an AI-Powered Discovery Platform Powered by Zoovu

MAPAL, a global precision‑tools manufacturer with 5,000+ employees and a complex, variant‑rich product portfolio, needed to standardize its sales approach and enable salespeople worldwide to give fast, accurate product advice. To solve this, MAPAL integrated Zoovu — an SAP Industry Cloud Partner Solution — into its SAP software landscape alongside SAP Commerce Cloud to create the AI‑powered Solution Expert digital assistant available on every company phone.

Built on the SAP Commerce Cloud ecosystem and using Zoovu’s conversational assistants, the Solution Expert was deployed in four months across 25 countries and is now used by 450+ technical consultants to quickly identify and add the right products to quotes. SAP Commerce Cloud helped deliver a consistent, faster sales process that significantly reduced the time and cost to train consultants while improving the quality and speed of product recommendations.

MAPAL

Dennis Winter MAPAL

Team Leader (IT) Business