Case Study: Innovasport achieves omnichannel growth and customer loyalty with SAP Commerce Cloud

Innovasport Creating a strategic game plan focused on the customer fitness journey

Innovasport, a leading Mexican sports retail chain, faced the challenge of shifting from a product-centric to a customer-centric business model. Their isolated brick-and-mortar and online channels prevented them from capturing customer data and building lasting relationships. To achieve its omnichannel vision, the company partnered with vendor SAP and implemented the SAP Commerce Cloud and SAP Emarsys Customer Engagement solutions.

The solution from SAP provided a unified commerce framework, enabling hyperpersonalization and a seamless customer experience across all channels. This strategic implementation delivered significant results for Innovasport, including a 200% lift in online sales, a more than 40% increase in loyalty program members, and an increase in the average basket size from 1.2 to 1.8 items.

Innovasport

Gustavo Gutiérrez

Chief Technology Officer