Case Study: Yurun Group achieves integrated omni-channel dealer management and real-time inventory insights with SAP Commerce Cloud

How Yurun Group enhances the accuracy of sales and production planning with SAP Commerce Cloud

Yurun Group, a leading Chinese food and consumer-products conglomerate, faced time-consuming manual ordering, inaccurate production planning, and insufficient digitalization among small distributors as online sales surged. To build an omni-channel sales capability and give its sales channel better supply-and-demand insight, Yurun implemented SAP Commerce Cloud (with SAP Enterprise Support) to replace spreadsheets and break down data silos.

SAP Commerce Cloud delivered an integrated dealer management and order-management platform with real-time inventory visibility via mobile app, coordinated omni-channel distribution, and demand-driven production planning. The solution improved production and sales accuracy, boosted order completion rates, and achieved a 90% dealer coverage rate while supporting a $580 million annual order value for Yurun’s fresh food unit.

Yurun Group

Bao Yi

Project Director