Case Study: Wilson Tool International doubles online quote-conversion and cuts quoting from hours to minutes with SAP Commerce Cloud

How Wilson Tool supports long-term customer acquisition and loyalty by offering high-quality, customer-centric online support across the customer lifecycle

Wilson Tool International, a maker of sheet‑metal tooling solutions, needed to modernize an underused online platform to meet tech‑savvy B2B buyers’ expectations for a consumer‑grade, 24x7 self‑service experience that supports complex tool configuration, fast quoting, and transparent pricing. To address this, Wilson Tool partnered with SAP Commerce Cloud, leveraging SAP Commerce Cloud and SAP Variant Configuration and Pricing to bring industry‑specific e‑commerce capabilities to wilsontool.com.

SAP Commerce Cloud implemented an integrated e‑commerce and variant‑pricing engine that delivers instant quotes, unified order and quote history, saved lists, online pricing, and seamless cross‑channel continuity. As a result, quote turnaround dropped from hours to minutes, the quote‑conversion rate and online revenue doubled within the first year, and more than 30% of customers registered in the first year, freeing staff to focus on complex customer needs.

Wilson Tool International

Susan Erler

Product Manager-Punching Division & My Account