Case Study: Topcon Positioning Systems achieves real-time global visibility and a streamlined customer-first experience with SAP Commerce Cloud

How Topcon streamlined processes and enabled greater data visibility across its entire go-to-market channel, helping it deliver a stellar customer experience

Topcon faced fragmented global operations—seven ERP systems across nine countries, inconsistent customer data, manual invoicing, and slow, costly growth—that hindered sales, marketing, and customer experience. To standardize processes and gain real-time visibility, Topcon implemented SAP S/4HANA Cloud and integrated SAP Customer Experience solutions, including SAP Commerce Cloud.

By deploying SAP Commerce Cloud as part of the integrated SAP solution set, Topcon consolidated systems into a single cloud platform, automated sales-to-order workflows, and delivered a 360° view of customers. The results include month-end close shortening from seven to five days, sales-order automation rising from 18% to 42% in one country, enterprise inventory reporting shrinking from 6–8 hours to 20 minutes, and a 500% expansion in B2B e-commerce users with improved conversion rates—driving a more consistent, scalable customer experience.

Topcon

Kris Cowles

Senior Vice President, Information Technology