Case Study: Robert Bosch GmbH unifies B2B commerce and cuts campaign time from 30 days to 1 hour with SAP Commerce Cloud

How Does Drilling Through Legacy ProcessesEnrich Customer Experience

Robert Bosch GmbH’s power tools division needed to modernize its B2B commerce: the company had to unify 15 legacy systems and realign sales and marketing organizations around the customer to support operations across 60 countries. To drive that transformation, Robert Bosch GmbH adopted the SAP Customer Experience portfolio and deployed SAP Commerce Cloud as the platform to consolidate systems and enable a customer-centric sales model.

SAP Commerce Cloud helped build a unified digital commerce and customer-engagement platform, integrating SAP Marketing Cloud, SAP Sales Cloud, and SAP Service Cloud to create a single digital sales and marketing team, a 360-degree customer view, and self-service portals with multi-currency and compliance support. The vendor’s solution cut campaign execution time from 30 days to one hour, improved transparency on orders and preferences, and streamlined pre- and post-sales interactions—delivering measurable speed and efficiency gains for Robert Bosch GmbH.

Robert Bosch GmbH

Sunny Mallavarapu

Project Manager for Digital Transformation, North American Group