Case Study: Yell Limited achieves a 360° customer view and improved sales productivity with SAP Commerce Cloud

How Does a Local Business Directory Use Cloud Technology to Optimize Time with Customers

Yell Limited, a leading UK provider of managed digital marketing services supporting 132,000 local businesses, needed a 24x7, 360-degree view of customers and a way to connect customer data across its sales and operations teams. To address this challenge the company worked with SAP Commerce Cloud (alongside SAP Sales Cloud and SAP Service Cloud) to leverage cloud technology and orchestrate changes to its business processes.

Using an SAP Preferred Success plan, SAP Commerce Cloud helped Yell optimize and embed SAP Sales Cloud and SAP Service Cloud through guided sessions, success checks, enablement resources and a dedicated customer success manager. The result was improved sales productivity and customer experience, an enhanced, company-wide view of customer information, and support for initiatives that increased customer satisfaction, reduced churn and grew revenues.

Yell Limited

Mark England

Head of Technology Services