Case Study: Maiburg achieves streamlined, personalized customer experience and automated order processing with SAP Commerce Cloud

How Does a Family-Run Company Enhance and Streamline the Customer Experience

Maiburg is a fifth‑generation, family-run Dutch building‑products company that sells yarn, abrasives, glues, sheet materials, and flooring‑installation products. Because a large share of its business is online, Maiburg needed to modernize its e‑commerce platform and deliver a seamless customer journey, so it turned to SAP and its SAP Commerce Cloud solution to upgrade its webstore.

With partner Elision, Maiburg implemented SAP Commerce Cloud and launched a modernized webstore in a few months: all order processing is now fully automated, internal administration is simplified, and a centralized SAP system provides customer insights and personalized product recommendations. The rollout extended the next‑day delivery cutoff from 2:00 pm to 4:00 pm, freed up staff time, improved sales‑team access to customer data, and set the stage for future account‑based marketing — concrete operational and customer‑experience gains from SAP Commerce Cloud.

Maiburg

Maarten Maiburg

E-Commerce Manager