Case Study: Maxim Integrated achieves nearly 10× revenue growth with SAP Commerce Cloud

How Do Deeper Customer Insights Drive a Better Buying Experienceand Boost Revenue

Maxim Integrated, a high‑tech company that ships four billion units worldwide and serves more than 30,000 customers annually, was outgrowing its legacy systems and lacked the real‑time customer insights needed to maximize selling opportunities and deliver a seamless buying experience. To modernize its e‑commerce and unify customer data, Maxim Integrated turned to SAP Commerce Cloud (together with SAP Customer Data Cloud and SAP HANA) for a connected platform and real‑time analytics.

With SAP Commerce Cloud at the core, Maxim Integrated consolidated customer information into a single 360‑degree view, streamlined supply‑chain and POS processes, and launched an integrated e‑commerce site that delivers relevant answers at the right time. The SAP Commerce Cloud solution helped the company reduce previous point‑of‑sale challenges and drove almost 10× revenue generation while enabling better data orchestration and faster, more profitable customer experiences.

Maxim Integrated

Bimal Tripathi

Executive Director IT