Case Study: Frucor Suntory achieves 24/7 online sales growth and improved customer responsiveness with SAP Commerce Cloud

How Can Online Beverage Sales Drive Growth and Improve One on One Customer Experience

Frucor Suntory, a long‑standing beverage supplier across New Zealand and Australia, faced rising customer expectations for 24x7 online ordering while retaining the personal touch of sales and service reps. To build a connected customer journey and self‑service eCommerce channel alongside tailored marketing and sales capabilities, Frucor Suntory implemented SAP Commerce Cloud as part of its SAP Customer Experience suite.

By deploying SAP Commerce Cloud together with SAP Sales, Marketing and Service Clouds and SAP ERP, Frucor Suntory created an integrated order‑to‑cash system that increased responsiveness and reduced manual work. The solution enabled 3,000 customers to routinely buy online, gave 200 sales reps real‑time access to customer data and orders, cut errors and manual effort, and improved retail availability through 24/7 order capture—demonstrating measurable productivity and sales benefits from SAP Commerce Cloud.

Frucor Suntory

Fernando Battaglia

Value Stream Manager