Case Study: Saint-Gobain UK achieves 24x7 omnichannel commerce and boosted online sales with SAP Commerce Cloud

How Can an Intuitive Omnichannel Solution Attract New Customers and Turn a Business from 9 to 5 to 24x7

Saint-Gobain, the company behind Jewson, Ideal Bathrooms and Gibbs & Dandy, needed to move beyond 9-to-5, store-first trade sales—where account registration took weeks and guests couldn’t buy online—to a flexible omnichannel model that would drive online sales, attract DIY and smaller business customers, and offer 24x7 ordering. To meet those goals they chose SAP Commerce Cloud for a scalable, integrated e-commerce platform with flexible branding, guest checkout, credit‑account support and strong hosting/security.

SAP Commerce Cloud delivered an always-on buying experience that lets customers check stock, view personalized pricing, place orders any time and use guest checkout and click-and-collect; Saint‑Gobain rolled the solution out to 500 Jewson branches during COVID and to six additional brands. The implementation drove measurable impact—25,000 online account registrations, a 34% increase in website visitors in one year, increased sales to consumers and SMBs, reduced total cost of ownership and better search visibility.

Saint-Gobain

Paul Stamp

Director of Digital Marketing