Case Study: Arrow Electronics achieves a unified, personalized global e-commerce experience with SAP Commerce Cloud

How Arrow Electronics is creating a unified customer experience with context-driven services from the SAP Commerce Cloud solution

Arrow Electronics, a global supplier of electronic components and enterprise computing solutions, was struggling with costly, hard-to-scale on‑premise infrastructure while trying to streamline and personalize its B2B e‑commerce experience across three websites and simplify login. To meet these needs, Arrow chose SAP Commerce Cloud (with SAP Cloud Management and SAP Audit Log Management) as the cloud vendor and platform to transform its omnichannel shopping experience.

SAP Commerce Cloud delivered a cloud-based solution with real‑time personalization, individualized search results, customer promotions, loyalty registration, pricing transparency and support for large data feeds (~10 million items across ~35 feeds). The implementation provided three global data centers, eliminated infrastructure management, expanded license coverage to Europe, Southeast Asia and the US, and produced controllable operating costs—freeing IT to focus on strategic initiatives and creating a unified, scalable customer experience.

Arrow Electronics

Afroze Ahamad Madhar Sahib

Development Manager – Commerce