Case Study: Hisense Group Co achieves an automated global e‑commerce middle office and 99% inventory accuracy with SAP Commerce Cloud

Hisense Group Co - Customer Case Study

Hisense Group Co, a global home-appliance manufacturer, faced low efficiency and frequent errors from manual handling of e-commerce operations across multiple markets—limited inventory visibility, a single ERP, lengthy fulfillment and financial processes, and the need to meet compliance and customer-satisfaction goals. To solve this, Hisense selected SAP Commerce Cloud as the core platform for a scalable e‑commerce middle office.

SAP Commerce Cloud, implemented with SAP Services and Support, integrated marketplaces, logistics, inventory and SAP ERP to automate order-to-settlement workflows, enable review extraction/keyword matching, and provide full inventory visibility with role- and data-based isolation for multi‑country operations. The deployment (live Nov 2022) delivered measurable impact: ¥4m in direct profit from process optimization, inventory accuracy improved from 95% to 99%, 100% timely transaction settlements, reduced refunds and inventory costs, and better customer experience.

Hisense Group Co