Case Study: Franke streamlines reseller purchasing with SAP Commerce Cloud

Franke Home Solutions Providing efficient online purchasing experiences for resellers

Franke Home Solutions, a division of Franke Group, needed to provide its global reseller network with a streamlined digital purchasing experience. The company faced challenges with disparate product data sources and inconsistent regional portals, which hindered sales and created inefficiency. They turned to SAP and the SAP Commerce Cloud solution to create a single, harmonized online sales portal.

With the SAP Commerce Cloud solution, Franke Home Solutions implemented a B2B portal that serves as a single source of truth for product information, integrated with their SAP ERP for real-time data. This solution, delivered with partner Spadoom AG, provided resellers with an efficient ordering process and real-time delivery updates. For Franke, the results included significantly improved operational efficiency, a marked reduction in phone inquiries, and valuable insights into customer sales patterns to inform future strategies.

Franke

Anton Lütte

Head of Technical Architecture and Operations