Case Study: FC Bayern München AG achieves 80% revenue increase from new site visitors with SAP Commerce Cloud

FC Bayern München AG - Customer Case Study

FC Bayern München AG worked with SAP Commerce Cloud, deploying SAP® Commerce and SAP Marketing solutions to address fragmented fan data and improve the digital fan experience. Their challenge was to map and consolidate fan data from 52 third‑party systems into a single platform that delivers real‑time insights and a 360‑degree Golden Fan Record.

SAP Commerce Cloud implemented a unified platform that integrated those 52 systems and provided real‑time fan profiles, enabling personalized experiences and smoother e‑commerce journeys. The initiative drove measurable impact: an 80% increase in revenue from new site visitors, a 36% rise in mobile revenue, and an 11% reduction in shopping cart abandonment.

FC Bayern München AG

Michael Fichtner

Chief Information Officer