Case Study: Döhler achieves faster time-to-market and 90% reduction in master-data creation time with SAP Commerce Cloud

Döhler Using Intelligent Technology to Make Food – And Life – More Flavorful

Döhler, a global provider of natural ingredients and integrated solutions for food and beverages, needed to become a digital leader by integrating applications, processes, and data, improving master‑data quality, and speeding time to market to better respond to customer needs. To support that transformation, Döhler partnered with SAP technologies, including SAP Commerce Cloud as part of its broader SAP Customer Experience solutions.

Döhler implemented a central SAP digital foundation—anchored on SAP S/4HANA and SAP Business Technology Platform and extended with SAP Master Data Governance, SAP Data Maintenance by Vistex, SAP Recipe Development, SAP Cash Application, SAP Integration Suite and SAP Commerce Cloud—to unify R&D, sales, finance and supply‑chain processes. With SAP Commerce Cloud helping aggregate customer data and streamline engagement, Döhler gained transparency across product development, cut tender‑management time by 50%, achieved a 20% increase in automated accounts‑receivable postings (~3,000/month) and reduced master‑data creation time by 90%, while improving pricing simulations and sales‑forecast accuracy.

Döhler

Harald Muley

Head of Corporate Functions IT