Case Study: Bumble Bee Foods achieves sea-to-store traceability and consumer trust with SAP Commerce Cloud

Bumble Bee Reveals the Journey of Its Fish From Sea to Store

Bumble Bee Foods, a leading seafood brand, needed to provide greater visibility into product provenance, better information for supply‑chain partners, and to deliver on its sustainability promise. To meet this challenge the company worked with SAP Commerce Cloud to deploy a blockchain‑equipped digital platform—beginning with its Anova® frozen yellowfin tuna business—that links catch data to packaging via QR codes and brings traceability into the cloud.

SAP Commerce Cloud implemented a blockchain-based traceability solution with cloud analytics and partner dashboards that capture catch-to-store data, share lab-test results, and present provenance to consumers and supply‑chain partners. The platform produced positive consumer response, enabled plans to expand provenance across more products and partners, and improved transparency that supports premium pricing, better margins, and increased market share and loyalty for Bumble Bee Foods.

Bumble Bee Foods

Tony Costa

Senior Vice President