Case Study: BSH Home Appliances achieves higher online engagement and sales conversion with SAP Commerce Cloud

BSH and Smartzer improve online purchasing experience through an interactive live shopping platform

BSH Home Appliances needed to differentiate its brands in a crowded home-appliance market and meet rising e-commerce expectations for seamless navigation, rich product information, and easy checkout. To address this, BSH used Smartzer’s interactive live-shopping solution integrated with SAP Commerce Cloud, enabling real-time product demonstrations and richer online engagement.

Using SAP Commerce Cloud with Smartzer, BSH implemented interactive livestreams with embedded products, live chat Q&A and analytics to capture engagement data. The initiative made product discovery easier, enabled direct conversions from the stream, and delivered measurable impact — a 6% conversion rate and a 43% engagement rate from the first live event — while providing new insights to improve the customer experience.

BSH Home Appliances

Aysenur Evcil

Head of Global D2C