Case Study: Bose Corporation achieves unified sales management and improved sales visibility with SAP Commerce Cloud

Bose Corporation - Customer Case Study

Bose Corporation, a consumer-products company, faced disjointed sales processes—relying on spreadsheets and paper notes with limited management visibility and weak regional collaboration. They worked with SAP Commerce Cloud and implemented the SAP Sales Cloud solution to centralize data and improve oversight of sales activities.

SAP Commerce Cloud’s deployment of SAP Sales Cloud replaced manual tools with one complete system, giving Bose better insight into customer needs and sales operations; European teams can now plan and execute visits, share results, and operate as a harmonized sales force. The change delivered measurable improvements in sales efficiency, management visibility, and regional collaboration with all data held in one place.

Bose Corporation

Nils Oud

Manager of Business Systems