Case Study: Robert Bosch GmbH achieves 65% higher customer engagement and simplified product discovery with SAP Commerce Cloud

Bosch Power Tools Accessories Simplifying Product Discovery with Zoovu

Robert Bosch GmbH (Power Tools Accessories) faced a confusing online buying experience for customers overwhelmed by technical specs and poor product content. To simplify discovery, Robert Bosch GmbH partnered with SAP Commerce Cloud, using SAP Commerce Cloud together with Zoovu Conversational Assistants (Semantic Studio) to build customer-focused digital guidance.

Integrated with SAP Commerce Cloud, Zoovu’s Semantic Studio translated technical details into plain language and powered 46 digital assistants across 35+ markets, reaching over 1 million users. The SAP Commerce Cloud–enabled solution produced an estimated 65% increase in customer engagement and delivered measurable improvements in customer loyalty and satisfaction.

Robert Bosch GmbH

Ganna Lobachevska

Global Touchpoint Owner