Case Study: Bell Flight achieves a one-stop, unified digital fleet-management experience with SAP Commerce Cloud

Bell Flight Creating a One-Stop Digital Experience to Help Customers Efficiently Manage Their Fleets

Bell Flight (Bell Textron Inc.), a long-established helicopter manufacturer, faced a fragmented customer experience with multiple portals for technical documentation, spare parts, training and support that created data silos and limited visibility across customer interactions. To provide a single, modern digital gateway for aftermarket sales and fleet management, Bell Flight selected SAP Commerce Cloud (along with SAP Service Cloud and PwC implementation support) to build a unified customer experience platform.

Using SAP Commerce Cloud, Bell Flight consolidated multiple touch points into one platform with single-sign-on and self-service capabilities, migrated 600,000 SKUs, and introduced subscription sales for technical maintenance manuals. The SAP Commerce Cloud solution also automated warranty creation—reducing the process from weeks to days—delivered a 360-degree view of customer engagements, simplified IT architecture, enabled faster deployment within 12 months, and created new revenue streams while lowering IT costs.

Bell Flight

Sobha Mulukutla

IT Director and Business Partner