Case Study: Balsam Hill achieves 54% conversion lift and zero‑downtime peak‑season performance with SAP Commerce Cloud

Balsam Hill - Customer Case Study

Balsam Hill, a Redwood City–based retail brand specializing in realistic artificial Christmas trees and seasonal décor with more than 3M customers, faced a monolithic eCommerce platform that caused months‑long deployment cycles and site downtime, limiting agility and innovation. To modernize, Balsam Hill upgraded its commerce stack with SAP Commerce Cloud (upgrade to 2205) and moved toward a composable, headless architecture.

Using SAP Commerce Cloud’s OCC V2 architecture as the digital core—paired with a headless storefront on Vercel and MuleSoft middleware—Balsam Hill achieved zero‑downtime deployments, sub‑5‑second page loads, and the ability to scale during peak traffic. The SAP Commerce Cloud–powered solution handled 21M+ visitors and 90M+ page views in peak season, delivered a +54% year‑over‑year conversion lift, ~40% page performance improvement, expanded into Canada, and eliminated deployment downtime.

Balsam Hill

France D Roy

Chief Technology Officer