Case Study: Online Metals achieves scalable custom-size order fulfillment and 2x revenue growth with SAP Commerce Cloud

Simplifying Logistics & Delivery of Custom-Size Orders with SAP Commerce Cloud

Online Metals, a Seattle-based leader in e-commerce for metals and plastics, faced growing complexity as customers demanded custom cut-to-size pieces, more frequent customizations, and small-to-medium-quantity orders shipped to varied locations. To move from a materials retailer to a service-oriented provider and manage a diverse catalog and multiple sellers, Online Metals selected SAP Commerce Cloud and integrated SAP Commerce Marketplace Management by Mirakl and SAP Emarsys Customer Engagement.

Using SAP Commerce Cloud, Online Metals streamlined ordering, enabled marketplace onboarding, and added personalized marketing and real-time cart-level support—making it easier to sell custom sizes and expand product lines. The SAP Commerce Cloud implementation helped onboard 50+ sellers in one year and drove measurable business gains: 2x revenue and 3x profit growth over three years, along with improved customer access and fulfillment flexibility.

Online Metals

Greg Raece

President