Case Study: Santander Bank achieves 50% sales growth and scalable device subscription commerce with SAP Commerce Cloud

Santander - Customer Case Study

Santander faced the challenge of launching a geographically scalable subscription and renting business for tech devices while improving customer experience with a marketplace, integrating multiple cloud and legacy systems, and meeting strict financial-industry security and performance requirements. To address this, Santander chose SAP Commerce Cloud as the core e‑commerce platform.

SAP Commerce Cloud was implemented as a new, channel-integrated e‑commerce solution with a composable storefront, event-based architecture and Apigee-managed integrations to use Santander’s security layer. The deployment unified non‑financial product offerings, automated supplier communications, and enabled end‑to‑end contract traceability — delivering +1,000 devices activated in one day, 99.7% site availability and a 50% increase in sales.

Santander

Alberto Fernandez Tomé

Head of Loans