Case Study: Telefónica achieves revenue growth in low-ARPU Latin American markets with Sandvine

Telefónica: The World’s Most Famous Application Tiers

Telefónica, one of the world’s largest operator groups, faced a 2009 challenge: how to grow revenue in low-ARPU Latin American markets where many subscribers had capable phones but were reluctant to use mobile data.

Using Sandvine’s business-intelligence-driven platform, Telefónica launched fixed‑price, application‑based tiers (Mail, Chat, Social, Browsing, etc.) that were implemented in weeks, offered price certainty and adapted as app popularity changed. The plans—supported by Sandvine’s app recognition (including encrypted traffic)—boosted data adoption and revenue, became a staple of the Movistar brand across markets, and improved network cost‑effectiveness through an ongoing partnership.

Telefonica

Vicente San Miguel

CTO