Case Study: Aden + Anais achieves global expansion and 20x faster order fulfillment with Sana Commerce

With Sana Commerce, aden + anais™ expanded its business to multiple regions with beautiful and informative sites

aden + anais is a New York–born luxury baby products brand (launched 2006) known for boutique-quality designs sold through specialty shops and increasingly by big‑box and international retailers. As demand grew, the company needed a cost‑effective way to streamline wholesale ordering and scale into new regions without losing focus on its boutique customers.

They partnered with Sana Commerce to deploy integrated, ERP-driven web stores that reuse customer-specific pricing, inventory and order history in real time, enable 24/7 ordering for dealers, and automate order processing. The result: regionally tailored, boutique‑style sites, continuous international availability, dramatically faster fulfillment (20×) and an ongoing eight‑year partnership that preserved brand values while improving efficiency.

Aden + Anais

Riyad Deen

Vice President of Global Information Technology