Case Study: Moto Direct achieves rapid ERP-integrated launch, 27% lower TCO and 4x export orders with Sana Commerce

Why Moto Direct switched e-commerce providers from Magento to Sana Commerce — and how it benefited

Moto Direct, a UK-based manufacturer and distributor of motorcycle clothing and accessories serving customers from single stores to large distributors, was held back by an outdated B2B web store. Its initial Magento implementation ran over budget and schedule, required extensive B2B customizations and replication of Microsoft Dynamics NAV ERP logic, and threatened the timely launch of the new ERP and the customer experience.

Moto Direct switched to Sana Commerce, which integrates directly with NAV, eliminating ERP data replication and enabling a four-month launch (about 4x faster than the Magento effort). The move cut initial implementation cost by roughly 50%, is projected to deliver 27% lower TCO over three years, reduced maintenance and support load, improved customer self‑service, and drove a fourfold increase in online export orders with positive customer feedback.

Moto Direct

Sean Hefferin

Supply Chain Manager