Case Study: Royal Brinkman boosts revenue and customer loyalty with Sana Commerce

Royal Brinkman boosts revenue with Sana Commerce and 30,000 products online

Royal Brinkman, a horticulture supplier based in the Netherlands, faced the challenge of meeting rising B2B customer expectations for a seamless online shopping experience, a standard set by B2C. This digital shift also caused internal resistance within their sales teams. To address this, they partnered with vendor Sana Commerce to implement the Sana Commerce Cloud platform, integrated with their Microsoft Dynamics AX ERP.

The solution from Sana Commerce involved creating a highly personalized and easy-to-use web store, featuring the "My Royal Brinkman" portal for real-time access to customer-specific data. This focus on customer convenience led to increased customer loyalty and a significant rise in overall revenue for Royal Brinkman, with 30,000 products made available online.

Royal Brinkman