Case Study: Hummert International achieves 25% more new business in 1 month with Sana Commerce

Powered by SAP Business One, Hummert International’s Sana web store resulted in 25% more new business in just 1 month

Hummert International, a family-run B2B distributor of wholesale horticulture supplies founded in 1932 with customers across all 50 U.S. states and 70+ countries, faced rising customer expectations and a dated first-generation web store that made browsing a 10,000+ item catalog difficult. The text-heavy site drove high bounce rates and low conversions, forcing customers to call or email for purchases and signaling the need for a scalable, integrated e-commerce solution alongside an ERP upgrade.

Hummert implemented a Sana Commerce web store integrated with SAP Business One, adding high-tech search, real-time inventory and pricing, live shipping calculations, live chat, automated order processing and customer account access. Within two weeks conversions doubled and total users rose 24% (mobile traffic grew 123%), and in the first month new customer accounts increased 64% with new business sales up 25%.

Hummert International

Jason Hummert

Director of Marketing