Case Study: KWB achieves faster, smarter, more customer-centric B2B commerce with Sana Commerce

KWB’s Digital Shift Faster, Smarter, More Customer-Centric

KWB faced a complex product configuration challenge across 10 main product categories and more than 10,000 variations. Using Sana Commerce, KWB needed a better way to simplify technically compatible product selection and reduce the time it took customers and teams to configure the right spare parts and components.

Sana Commerce helped KWB transform its digital buying process with e-commerce tools that streamlined product configuration and made choices easier for customers. The result was improved productivity and customer engagement, with configuration time cut from up to 30 minutes per product and a more customer-centric buying experience.

KWB

David Oblak

Head of Digital Transformation