Case Study: K‑Rain® Manufacturing doubles web traffic and boosts sales 25% with Sana Commerce

K-Rain® Manufacturing - Customer Case Study

K‑Rain® Manufacturing is a family‑run, engineering‑first global maker of sprinkler and irrigation systems (operating in 60 countries since 1974) that found its legacy Magento web store too costly and time‑consuming to maintain. Limited IT and marketing resources, siloed systems, poor mobile/SEO performance and the need for real‑time ERP data made the platform unsustainable as the business scaled and product R&D accelerated.

K‑Rain replaced Magento with a Sana Commerce store natively integrated with Microsoft Dynamics GP, launching B2B and B2C sites (plus Authorize.Net and product feed customizations) within months. The result: streamlined operations, automated order management and better content control — driving a 100% increase in web traffic, a 25% rise in sales and 70% of traffic now inbound, along with stronger SEO and improved customer self‑service.

K-Rain® Manufacturing

Emily Pelosi

Digital Marketing Consultant