Case Study: WP Performance Systems achieves improved dealer relationships and streamlined e‑commerce with Sana Commerce

How WP Performance Systems Improved business Relationships With Integrated E-Commerce

WP Performance Systems, a leading maker of high‑performance motorcycle and automotive components, needed a better way to communicate with dealers and importers worldwide. The company lacked B2B e‑commerce capabilities comparable to B2C, and required differentiated access (importers able to order, dealers able to view parts and warranty info but not order), plus an easy spare‑parts search and a news channel.

By integrating Sana Commerce with their SAP ERP, WP Performance Systems delivered real‑time, accurate product data (including exploded charts), a unified web store for orders, warranty handling and news, and an easier back‑end for content updates. The result: simplified content management, improved relationships with dealers and importers, observable changes in customer behavior and increased order value.

WP Performance Systems

Martin Greilinger

Aftermarket Sales Manager