Case Study: Van Strien achieves efficient, accurate B2B order fulfillment with Sana Commerce

How Van Strien Used E-Commerce to Save Time and Money in the Food Industry

Van Strien Patisserie, a Benelux confectioner with over 200 SKUs of cream puffs and cookies, needed to future‑proof its family business by giving retailers a fast, reliable way to browse and order online. The company wanted to restructure order fulfillment for greater efficiency while satisfying the strict accuracy and traceability demands of the food and beverage industry to avoid shipping delays and quality issues.

By integrating Dynamics NAV and SI Foodware with the Sana Commerce B2B portal, Van Strien provides real‑time catalog, pricing and inventory data in its web store, including automatic customer‑specific pricing and easy access to order history. The result is faster, more accurate order intake, improved visibility for retailers, and a scalable e‑commerce channel that enhances customer service and protects product quality.

Van Strien

Jacques van Strien

Owner and Director