Case Study: Van Ommen achieves a surge in online orders and real-time inventory visibility with Sana Commerce

How Van Ommen Attracted Unexpected New Customers With A Web Store

Van Ommen is a European metal-cutting tools specialist serving wholesalers in manufacturing and engineering. With product data tied to its Dynamics AX ERP, online information was frequently out of date and customers could not reliably order online, so the company needed a user-friendly web store with a real-time connection to its catalog and pricing.

Van Ommen implemented Sana Commerce (integrated with Dynamics AX) alongside Perfion for product information management, enabling real-time inventory visibility, customer-specific pricing, quick search, quick-order and product filters, and an attractive UI. The new store drove higher-than-expected online orders within months, rapid customer adoption of online ordering, and strong customer appreciation for constant inventory accuracy, serving both internal and external users.

Van Ommen

Henk Zandbergen

Project Manager