Case Study: Ideal Protein achieves improved customer experience and streamlined operations with Sana Commerce

How the wellness brand improved its customer experience and efficiency

Ideal Protein is a B2B health and wellness brand that partners with over 3,000 clinics to deliver a medically developed ketogenic weight‑loss protocol. Faced with internally built and maintained e‑commerce, logistics and finance systems that limited efficiency and scalability, the company sought a modern ERP and storefront to reduce workload and support global growth.

Ideal Protein implemented Microsoft Dynamics AX for back‑end and warehousing and chose Sana Commerce for B2B e‑commerce because of its tight, real‑time integration with the ERP. The integrated solution simplified maintenance, improved the customer ordering experience (UX, cart feedback, speed), and positioned the business for scalable digitization—while customers gradually adopt the new, more user‑friendly web store.

Ideal Protein

Bryan Belanger

VP of Technology