Case Study: Story Fresh achieves a rise from 10 to 300 weekly orders and improved efficiency with Sana Commerce

How Story Fresh managed to increase its weekly orders from 10 to 300 with the help of ERP integrated e-commerce

Story Fresh is a fourth-generation, family-owned vegetable farming and processing business in South‑East Queensland that supplies fresh‑cut produce. When a major distributor suddenly closed, Story Fresh went from taking roughly 10 orders to needing to serve some 300 customers, forcing them to find a fast way to communicate, take and invoice a large volume of orders.

They implemented an ERP‑integrated Sana Commerce web store in about two months, connected to their Microsoft NAV system, giving customers 24/7 ordering, live pricing and order history. The automated, out‑of‑the‑box solution eliminated manual data‑entry errors, streamlined administration, enabled later‑day order fulfillment and boosted reach — increasing orders from 10 to 300 per week while improving efficiency and customer satisfaction.

Story Fresh

Nathan Story

Automation Engineer