Case Study: Selecta Netherlands achieves 100% increase in online orders and improved customer convenience with Sana Commerce

How Selecta Netherlands saw a 100% increase in online orders and improved customer convenience

Selecta Netherlands, part of the European market leader in coffee, snacks and fresh food solutions serving 12 million people daily, faced a need for greater customer convenience and a more efficient sales process. Their telesales team required eight FTEs to manage orders, many customers needed to order outside office hours, and complex pricing stored in Microsoft Dynamics AX made an online channel difficult to implement.

Selecta implemented Sana Commerce with real-time integration to Microsoft Dynamics AX so the ERP becomes the web store engine, delivering personalized assortments, accurate pricing and 24/7 ordering. The webstore now handles 40% of orders, online orders have doubled (100% increase), Selecta saved three FTEs, and customer service and sales efficiency have significantly improved.

Selecta

Jessica Stam

Online Marketeer Existing Business