Case Study: Safar Oilfield Services achieves increased market visibility and faster order processes with Sana Commerce

How Safar Oilfield Services Increased Its Market Visibility

Safar Oilfield Services is an international distributor of oilfield products with operations across the Middle East, Africa and Central Asia. Facing low online visibility and the need to present a broad catalog while pulling critical, real-time data from its Dynamics NAV ERP, Safar also wanted a fast, low-effort launch and a way for sales agents to show products and place orders during customer visits.

Safar implemented Sana Commerce — using SEO and integrated Google Analytics, a 100% Dynamics NAV integration and Sana Mobile for offline iPad access — to publish its catalog with live inventory, pricing and tax data. The result was a quick web‑store rollout, accelerated order processing, reduced manual interfaces and costs, an additional e-commerce revenue stream, and more productive sales agents who could close orders on the spot.

Safar Oilfield Services

Alan Welsh

Procurement Team Leader