Case Study: Richa achieves shorter order turnaround times and fewer errors with Sana Commerce

How Richa Shortened Order Turnaround Times with E-Commerce

Richa, a Belgian motorcycle-gear designer and distributor active since 1956, was struggling to keep pace with exponential growth. A wide product range and multiple sales channels led to constant inventory queries and slow, error-prone order processing—orders came in by fax, email and phone and had to be entered manually, creating administrative bottlenecks.

Working with TCOG, Richa upgraded to Microsoft Dynamics NAV 2015, implemented a barcode scanning system and launched a Sana Commerce–integrated B2B portal (plus a DTC web store). The integrated setup cut packing-slip errors tenfold (from 1 in 100 to 1 in 1,000), sped order turnaround by up to two days, reduced manual order-entry workload (freeing two full-time roles) and significantly lowered inventory-related inquiries.

Richa

Brecht Cassiman

Key Account Manager